Revamped PPC strategy by IBDesign Studio increased monthly conversions for DC Passover Vacations by 173%. Paid search advertising generated leads from individuals actively in the vacation market. Tracking conversions from phone calls to form submissions allowed us to make decisions on the quality of incoming leads. DC Passover Vacations LLC reached out to explain their need for new leads for their company’s PPC campaign. We recommended creating a team site for DC Passover Vacations LLC. After researching what keywords would perform the best, we focused on “Passover vacations” and “Passover stays”. Google restrictions lead us to use Unbounce, CallRail, and FB Ads to generate better conversion data.