Project Background:
Venn-Pass is a free gym membership belonging to Venn Global Network. It provides free access to neighborhood gyms in Venn Global network in over 32 cities worldwide. Upon signing up, the user can choose which gym they choose, if the gym is crowded, has a pool, or if they have friends and neighbors in the gym at present. After signing up to the gym they will receive the QR code and they can open the gym’s door, with ease.
Venn-GYM-Pass is a free feature unique, community-focused tool that make it easier for residents to stay healthy, choose the closest gym and connect with each other & the wider community—a top predictor of retention.
Key Elements:
Research objectives:
The focus is that people will be able to go to any gym in their neighborhood, free of charge and use the existing network to enjoy all the amenities
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Irit Blumenthal’s Core Values are: Relatedness, Teamwork, Creation & Responsiveness.